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Public Relations Agency 101

Hello Blogosphere!

I graduated in May with no definite plans for my transition into the real world. I was definitely pounding the pavement, but was also enjoying my last summer break with trips to the beach, the lake, the river, the pool—basically any body of water— to escape the sweltering heat. After a few weeks of fun in the sun, I looked at my friend and said, “I think I’m ready to work now. I actually want to get up at 7 a.m. and have something to do.” Reading a Cosmo at the pool, grabbing a slice of pizza at Little Italy and renting cult flicks from Vision Video had become a boring routine. After four years of college and one final vacation, I felt prepared to make the transition from student to professional.

 Two days later, I got a call from Porter Novelli to join the intern team. I was so excited to be able to integrate myself into the working world and trade my bathing suit in for a button down. The following week I threw an air mattress and a few skirts in the back of my Jeep and drove from Athens to Atlanta, ready to begin my post-grad life.

 Now, just three weeks into my internship, I am quickly learning the ropes of the technology practice and becoming fully-emerged in the Porter Novelli culture. I have had lunch with my co-workers, contributed to a case study discussion at the monthly Cases and Cases  meeting, joined the Wellness Circle’s walking challenge (go team Left, Right, Left!) and even participated in my first kickball game.

The Porter Novelli internship program is giving me a real life course in Public Relations Agency 101. I have worked in several different areas of public relations before, including food and beverage, luxury consumer, hospitality, non-profit and music, but technology and business-to-business are new to me. I have also never worked in such a large firm with offices all over the world.  

This internship is a chance for me to ask questions, get involved and build a portfolio of actual client work. I am expanding my skill set everyday at PN and acquiring knowledge about the industry that you just can’t learn in the classroom. Two months ago, when I turned my tassel, I was feeling a little weary about the future, but now I am looking forward to the next nine weeks of my internship, confident that I am building a solid foundation for a career in public relations.