Ok, who here is a UGA student? If you said, “me!” then this post is just for you. I’m sure you’ve heard about tomorrow’s ADPR Connection 2011 at the Tate Center and if you hope to one day have a career in advertising or public relations, I hope you plan to attend. Porter Novelli is sponsoring this year’s event along with fellow Omnicom agency BBDO and UGA’s PRSSA and AdClub.
Look out for some of your favorite Porter Novelli Atlanta team members (and several UGA alums) throughout the event and be sure to introduce yourself. Jana Thomas, a senior vice president at PN Atlanta and head of the health and social marketing practice, will give the keynote during the luncheon on the future of social marketing. Yes, that’s social marketing, not social media. If you’re not sure of the difference, you don’t want to miss this!
If it’s workshops you want, PN’s media guru Jodi Fleisig (formerly of CNN) and PN alum Nicole Harris (formerly of the Wall Street Journal) will walk you through the basics of media relations in “Getting to Know the Gatekeepers: How to Establish Media Relationships.” PN-intern-turned-full-timer Michael Gray will also tell you what to expect during your first few months working 40+ hours a week in “Six Months In: The Inside Scoop about the First Six Months on the Job.”
If you want to learn more about Porter Novelli Atlanta and our internship program, be sure to visit our booth during the career fair for more information. We would love the opportunity to talk to you a bit more about who we are and to get to know you as well, so come on by!
Whether you’re at the event or following along from home, you can keep up with all of the action on Twitter with the #PNID and #PNUGA hashtags. We hope to see you there!
- Meghan Kidd
I’m Rachel Krasnow, and it’s a pleasure to say I’ve been working as the Health and Social Marketing intern at PN’s DC office for the past 10 weeks. Time flies when you’re having fun… and working hard! Although my internship officially ends in one week, I’ve got to a lot to say about my experience here. At PN this summer, we’ve had a lot of laughs, a giant 6 foot map placed on my boss’ wall and the presence of Congress arguing about the debt ceiling just minutes away.
BACKGROUND: This fall, I’ll be a senior double major in Spanish and Journalism at Indiana University in Bloomington, Indiana. I’m from Ann Arbor, Michigan, and as you can see, I went from one Big Ten school to the other. I’ve always loved to write- I began as a reporter at my college newspaper and gradually ‘crossed over’ to the other side. I realized after interning at a public relations agency last summer that this is what I really want to do.
WHAT I LOVE: PORTER NOVELLI – that’s obvious, though. I love my internship and the people I work with. This has been the best working experience of my life, hands down. Outside of work, I love to sing, write, dance and listen to good music (I’m an “old soul” according to one of my PN colleagues). I like doing the right thing—which means spreading awareness on the diagnosis and treatment of chronic obstructive pulmonary disease and Medicare’s preventive services is right up my alley!
WHAT I DON’T LOVE: Not being busy and impatient journalists.
MY DREAM: I want to work in public relations while utilizing my Spanish, communications skills and passion for human rights.
WHY MY INTERNSHIP ROCKS:
- I’m right in the midst of the nation’s capital. This means there is NEVER a dull moment.
- My HSM team, Kendra Kojcsich, Ken Sain, Rosy McGillan and Laura Hanssen are all AMAZING professionals (and fabulous role models).
- In the process of two and half months, I learned about 124673 different things. I’ve seen how ‘real life’ public relations work. I shook Michele Bachmann’s hand. I’ve networked a LOT. I’ve become an acronym expert: I know what RFP, DLD, NHLBI, COPD, CMS, HHS, SFI, IDIQ mean. Most importantly, I’ve worked with talented professionals in the field, gotten valuable career advice, and have seen what it’s like to work at an award-winning public relations agency.
Look for my future posts as I share the wealth from DC!
Going back to the campus where you spent your college life can be a strange thing. It still feels the same, except everyone looks younger than you remember and there is now a building where there used to be a green field. After spending two days speaking about social marketing at my alma mater, the University of Florida, I leave invigorated and excited for these students. They face an uncertain employment world with passion, enthusiasm and a great education. I remember those fears during a job hunt too well; that nagging suspicion you’ll never find a job and will wind up back at your parents’, using those communication skills to ask “Do you want fries with that?” Never fear Gators (and all other students), the job market is getting better and a great job will be yours with a little hard work and some patience. Below are some tips to set you up for success.
- Everybody starts somewhere. The Catch-22 of building a resume. You need a job to get experience, but everyone wants you to have experience before they’ll give you a job. Use internships at smaller companies or organizations to build up to your dream job. Think about your club or volunteer experience. These can be valuable resume builders that have both applicable skills and show your leadership potential. How do your extracurriculars provide you with event planning, organization, recruitment, or materials development skills? Highlight these as you begin your internship career.
- Apply, apply, apply. What’s the worst that could happen? Nobody calls you back? You’ll be in exactly the same position you are now. Think you’re under qualified? Let the company make that decision. Every application, cover letter, and interview makes you better at the next. Think of it as practice for that dream position that’s waiting on you.
- Beyond spell-check. Read and reread your cover letter and resume. Then have someone else read them. It may be a cliché, but it’s true. A typo on a resume tells an employer that you’ll also make typos on their important documents. They’re easy to make, so have someone else read your work. I still do (thanks Kristina!).
- Network. Take advantage of those speakers or guest lecturers to learn more about what they do. If you’re interested, introduce yourself and ask for advice. People coming to campus genuinely care about the students and want to help. Making a good impression can help your resume rise to the top of the stack.
- Be patient. It always takes longer than you’d like. It’s frustrating, exhausting and stressful. While waiting for the phone to ring, know that you’re not the only one. Instead of staring at the phone, get online and look for some new jobs or call a friend or mentor to see if they know of any openings.
– Wendy Ruben, Porter Novelli Atlanta