Porter Novelli Intern Blog | PR Internships



I’m Rachel Krasnow, and it’s a pleasure to say I’ve been working as the Health and Social Marketing intern at PN’s DC office for the past 10 weeks.  Time flies when you’re having fun… and working hard!  Although my internship officially ends in one week, I’ve got to a lot to say about my experience here.  At PN this summer, we’ve had a lot of laughs, a giant 6 foot map placed on my boss’ wall and the presence of Congress arguing about the debt ceiling just minutes away.


BACKGROUND: This fall, I’ll be a senior double major in Spanish and Journalism at Indiana University in Bloomington, Indiana.  I’m from Ann Arbor, Michigan, and as you can see, I went from one Big Ten school to the other.  I’ve always loved to write- I began as a reporter at my college newspaper and gradually ‘crossed over’ to the other side.  I realized after interning at a public relations agency last summer that this is what I really want to do.

WHAT I LOVE: PORTER NOVELLI – that’s obvious, though.  I love my internship and the people I work with.  This has been the best working experience of my life, hands down.  Outside of work, I love to sing, write, dance and listen to good music (I’m an “old soul” according to one of my PN colleagues).  I like doing the right thing—which means spreading awareness on the diagnosis and treatment of chronic obstructive pulmonary disease and Medicare’s preventive services is right up my alley!

WHAT I DON’T LOVE: Not being busy and impatient journalists.

MY DREAM:  I want to work in public relations while utilizing my Spanish, communications skills and passion for human rights.


  1. I’m right in the midst of the nation’s capital. This means there is NEVER a dull moment.
  2. My HSM team, Kendra Kojcsich, Ken Sain, Rosy McGillan and Laura Hanssen are all AMAZING professionals (and fabulous role models).
  3. In the process of two and half months, I learned about 124673 different things.  I’ve seen how ‘real life’ public relations work.  I shook Michele Bachmann’s hand.  I’ve networked a LOT.  I’ve become an acronym expert: I know what RFP, DLD, NHLBI, COPD, CMS, HHS, SFI, IDIQ mean.  Most importantly, I’ve worked with talented professionals in the field, gotten valuable career advice, and have seen what it’s like to work at an award-winning public relations agency.

Look for my future posts as I share the wealth from DC!

-Rachel Krasnow

Greetings from the Nation’s Capital!

I’m Parnia, the Consumer Marketing intern at Porter Novelli Public Services in Washington, D.C. Here is a little more about me:

Hometown: Ashburn, VA, a small-but-growing suburb of Washington, DC. I was born in Sweden and lived there for five years before moving to Vancouver, Canada for a year and finally to Ashburn.

Education: I’m a rising senior at James Madison University (Go Dukes!). I’m working toward a B.A. in Media Arts & Design with a concentration in Corporate Communication.

Interests: I am very much interested in conveying important information to people and giving advice to people about how to improve their lives. I work for the school newspaper, The Breeze, where I am the online editor, and I love directly contributing to the delivery of news to the JMU population. I am so excited to have the opportunity at PN DC to work on an awareness campaign for an issue important to the American public. I am also an avid animal lover and a book worm (I’m currently reading Dispatches from the Edge by Anderson Cooper).

What inspires me: In addition to my mom, who inspires me on a daily basis with her strong work ethic and her ability to balance a career and a family so incredibly well, I am inspired by anything that makes me think on a deep level, whether it is a book, a conversation, a project, or even an advertisement.

Favorite Quote: “No one can make you feel inferior without your consent.” –Eleanor Roosevelt

Internship: I learned about PN’s internship program through, believe it or not, LinkedIn—another reason to be awed by the power of social media in today’s age and time! I have been at PN DC for almost eight weeks now and time has flow by! This is my first internship, so every day here is a learning experience. I have had the opportunity to work with some great people and get a feel for what the PR industry is really like. I am working on some big-name accounts, mainly FDIC and SFI (I have learned more about banks and sustainability than I ever thought I would!), and I am also helping out with other accounts as well.

Future Goals: I would love to work in the PR industry and gain more skills and knowledge about creating a successful campaign and effectively communicating with the public. I want to incorporate my knowledge and experiences to raise awareness and educate the public about important social issues.

I am looking forward to sharing my thoughts and experiences on the blog!

-Parnia Ghazanfari