Porter Novelli Intern Blog | PR Internships

The Search for True Love

In my years of internship experience, I have often wrestled with one question: what is the key to loving what you do? I know that I love PR in and of itself—writing, media relations, creating—so I’ve never doubted that I chose the right field. The main question I ponder is if it is more important to love the clients you represent, the tasks you are completing or the people you work with?

My past internships included a little bit of everything—from working with a client I loved but doing very little real PR work to doing tons of traditional PR work for clients that didn’t exactly pique my interest. One thing I have found at PN, is a great combination of clients I can easily get excited about and ones that require a bit more learning to fully understand. But ultimately, it is the culture of our office and the professionals I am surrounded by every day that get me excited about coming to work every morning.

I believe that a major part of PR is learning—if you ever stop learning at your job, it’s probably time to move on.  A challenge keeps you fresh and whether it’s learning new skills or learning about new industries, agency work has a way of keeping you on your toes. A major part of my PN internship has been learning new industries and applying my skills to new fields.

A firm or corporation is far more likely to be successful when its employees are satisfied. A corporate culture that I can mesh with is something that I have come to value more and more the longer I am in the working world. I feel very lucky to have found a firm where playing kickball, being on walking teams and having spontaneous fun are not such foreign ideas.

You spend a majority of your time at work, so it’s important to enjoy—dare I say love—it. Everyone looks for different things in a job, and like me, for most it is probably a combination of factors that make the job a good fit. As you begin looking for jobs and internships, it is important to know what you are looking for. For me, doing valuable PR work with people I enjoy working with and a sprinkling of cool clients is the perfect equation. What’s yours?

By: Amanda Coppock

Want People to Listen to What You Say? 10 Tricks to Make Your Blog Better

It’s safe to say that we live in a world dominated by online communication. When our parents and grandparents began getting Facebook accounts, I knew that social media was not a trend reserved exclusively for Millennials. From Facebook to Twitter to blogs, it seems that nearly everyone and every company has an online voice.

The ability for anyone to take part in online communication means that a lot of what is out there is simply noise that we easily ignore. Therefore, if I’m going to share my thoughts with the entire online world, I want to be sure that I am creating something valuable, not just noise!

An article posted on Ragen’s PR Daily last week outlined tips for creating a meaningful blog to break through all the online clutter.  Here are the top takeaways from the blog, with a bit of my commentary sprinkled in:

  1.  Coming up with a direct but enticing title is the most important part of your blog post: A title should catch your reader’s attention, but make sure it relates to your post. I always wait until I have finished my blog or article to come up with a title. That way I know that it relates—and I normally have an “ah-ha!” moment while I’m writing that provides the perfect title.
  2.  The perfect blog post lets readers know immediately what they are about to read: I love a great novel, but I have to agree that when I am reading a blog, once it nears novel (or even short story) length, I lose interest. Especially for younger generations, online is synonymous with quick and easy. Readers will only give you so much of their time.
  3. Top-10 lists and rankings interest readers and give them a reason to read to the end: I don’t know what it is about a good top-10 list, but people seem to love them. Think about how much excitement and buzz David Letterman builds with his nightly top-10 lists—wouldn’t it be great to create that for your blog? The once-you-start-you-can’t-stop Pringles mentality helps maintain your readers’ attention.
  4. A great blog needs a lot of outbound links: Just because a blog is your opinion, doesn’t mean that you should refuse to back up that opinion. Links make your blog more credible and a better resource, more than just your opinion. They also help increase SEO, or search engine optimization, which is always a nice plus, especially for a corporate blog.
  5.  Make your post look nice: Organizing your post nicely so that it is easy to read makes your reader happy and allows you to emphasize the things that are most important.
  6. Adding images or videos is crucial to breaking up text and keeping it interesting: One of the greatest things about publishing your content online is the ability to make it interactive. Try posting a video instead of typing out your blog to give it a since of personality. For businesses, videos make your company seem more personal and better optimize search engine rankings.
  7. A perfect blog post is concise and stays on topic: You came to this blog to read about…well, blogs. If I randomly started writing about cooking, you would be confused and probably stop reading. Each blog should be able to stand on its own and focus on what it claims to. There’s nothing worse than false advertising.
  8.  Keywords are key: Using commonly searched terms and tagging them in your blog helps bring in more readers.
  9. Stay under 1,000 wordsaim for 500 to 800: Online readers’ attention spans are only so long. Keep it short whenever you can.
  10. Don’t simply say what everyone else is saying: Blogs are personal. They should include opinion and insight. Readers are much more likely to keep coming back for more if you offer something new. Think about what makes you unique and apply that to your blog. Are you a jokester? Add a humorous commentary to your blog about (insert over-discussed topic here). 

So to abide by tip number nine, I will leave you with this: like all writing, becoming a great blogger takes time and learning tricks like these. Find a topic that you are passionate about and make the effort to share your thoughts with the online world (parents and grandparents included!).

By Amanda Coppock

From LA to NYC: A Transcontinental PN Experience

I’m an LA girl, born and raised. I even attend college within half an hour of my parents’ house.

Every year, though, I venture east to visit friends in Chicago and New York. This year, my pilgrimage to the Big Apple had a special stop planned: a visit to Porter Novelli headquarters!

Since starting at PN in May, I have worked with some staffers in the NY office, so I recognized many of the names and faces as I strolled through the office.

Notably, I got to sit down with both Amy Inzanti (VP of Strategic Planning and Research) and Erin Osher (VP Consumer) and talk to them about their careers. It was great to hear about their rise up the ranks in PR – and to hear their insight into where the industry will go. They were so gracious, even though I was an intern that had never spoken to them before, and made me so proud to be part of a forward-thinking organization.

As an added bonus, I sat in the office’s lively staff meeting, which, in true spirit with PN’s commitment to diversity, celebrated the unique backgrounds of every employee in the office with heartwarming videos, spotlight interviews and fun skits.

The meeting, which was “The View” themed, only dubbed “La Vista,” pointed out professional achievements, exceptional experiences and the distinct personalities that make PN so special. Everyone was in such good spirits to hear about successful events for clients such as HP and Timberland, share insights into new business as well as the stories of their colleagues. At one point, everyone in the conference room rose to practice bhangra, a spirited folk dance from India.

I left the office wide-eyed and beaming. To be able to listen in to such a vibrant community so receptive to my questions and to see a side of PN I had only heard about and emailed was nothing short of surreal.

As the end of my internship at PN looms, it was just so rewarding to see all the way up to the top. The visit truly inspired me with big city – and big career – dreams.

-Clare Sayas, Porter Novelli Los Angeles 

You know, not all of the work we do here as interns is specifically for clients. In fact, Porter Novelli actively works to boltster the company’s reputation. A month ago, it came to my supervisor’s attention that we had a wealth of information on a specific topic that people weren’t saying that much about: Women and their usage of Social Media. After some brainstorming over sushi, we came up with the idea to do a Motion graphics “Did You Know?” video about the topic. Here’s what we came up with.

What do you think? I had fun putting it together. It was my first video ever in Motion. Just one of the many things I’m learning and doing here in the digital department of Porter Novelli.