PR News editorial intern Danielle Aveta recently offered sound advice for future interns on getting the most out of PR internships, and how to make a positive mark in the process. The article featured advice from current PR interns in a variety of organizations, compiled into “7 Tips to Make the Most of Your PR Internship”.

“On a Roll” © June 24, 2012 <rs> snaps’ photos, used under a Creative Commons Attribution-ShareAlike license

Since the Porter Novelli Intern Blog features real world advice from interns around the Porter Novelli network, I thought this was a great opportunity to expand the list. Why leave it at seven tips, when it could be 10? So, I’ve put together three more to help interns stand out and grow in that oh-so-important PR internship.

1. Attitude is a little thing that makes a big difference. Winston Churchill was not speaking directly to aspiring PR pros, yet his axiom applies to you. Many of you will graduate with impressive grades, work experience and student leadership positions. This is a good thing, and worth striving for, but do not let these accomplishments spoil your attitude as you enter the professional world. No longer are you the king or queen of campus; you are now playing on a much bigger field full of veterans. As millennials, we have been accused of bringing a not-so-endearing sense of entitlement into the workplace. Don’t perpetuate this stereotype: show up ready to work, add value and learn from those around you. Now, reference Danielle’s first and fourth tips – don’t be afraid to bring new ideas and show your personality. But, let a positive attitude guide your actions. Be confident, not cocky, and earn the respect you expect.
2. Show up early, leave late. A well-known American actor, director and comedian (among other professions) famously said, “80 percent of life is showing up.” Well, I don’t believe that 80 percent of an internship is just showing up, but when you arrive and leave can certainly set the tone for your work. It surprises some new interns to discover that many of the best learning opportunities pop up on the periphery of the 9 – 5 workday. This might mean setting the alarm extra early so you can still snooze, meeting friends a bit later on Friday night or even missing the first pitch of the baseball game. However, those extra hours show you have the desire and the drive to be a part of the team. 
3. Dress the part. One thing new interns occasionally struggle with is appropriate business attire. Stepping into the buttoned-up office environment can come as a shock to those who, just a few months earlier, rolled in to their final exams sporting sweatpants and hoodies. Research shows dress is critical to establishing positive first impressions…and maintaining them. Don’t forget that an internship is essentially a two or three month interview, so this tip matters from your first day to the last casual Friday. Need help? CBS News and Forbes have some pointers to get you started.

Hey y’all, I’m Nicole McClellan, the newest addition to Porter Novelli Radar. Just what in the world is that, you ask? Porter Novelli Radar is a round-the-clock monitoring service providing clients with real-time analysis of the issues most important to them. I’m happy to be a part of this ultra-savvy team.

I’m from Tifton, Ga., and moved to Atlanta to accept this incredible internship. I graduated from the University of Georgia in spring of 2012 and received a degree in public relations with minors in sociology and speech communications. Having completed nine PR internships as a full-time undergraduate student, I was excited to move into this position where I could zero-in on one agency.

I always knew that I wanted to be in the field of public relations, even though, coming in as a freshman at UGA, I didn’t know that was what it was called. I wanted a career that would allow me to write, research, network and use my people skills, but I didn’t know what options were available. It didn’t take me long after talking with my professors to discover that this profession had a name—public relations. After I discovered the field, I knew that this was what I wanted to do.

My previous internships helped me narrow down what type of PR I liked. There are so many options within the field. I had internships in sports, fashion, healthcare and consumer PR in addition to working with a newspaper, a chamber of commerce and a university.

My advice to upcoming seniors and those who are graduating soon is to take on as many internships as you can and network. Go to every open house, career fair and shadow day possible.  Also, find a mentor who can give you advice. Mentors can be invaluable resources as you navigate this uncertain job market. 

For me, it just clicked. It was two years ago and there I was, on the edge of my swivel chair in a large conference room, captivated by every case study and comment presented to me at a Porter Novelli shadow day. The passion, intelligence and friendliness of everyone I met caught me off-guard. I hadn’t expected to feel so connected to a firm’s values and work after just one shadow day. But while visiting the office to explore the world of PR that day, I realized that an agency like PN was exactly where I wanted to start my career.

My name is Katie Strasberg, and as a recent graduate of the University of Georgia I couldn’t be more excited to start life in the “real world” working in the consumer practice at PN Atlanta. Many internships and classes later, I like to look back on that shadow day a few years ago and realize how much I have experienced since – studying until all hours of the night, interning at what at the time seemed like the break of dawn, organizing numerous PRSSA events and reports… the list goes on and on.

But, over the past few weeks of interning, I’ve realized that even though I’ve grown since, what initially sparked my interest in PN two years ago still intrigues me and is truer than I imagined. Sure it’s one thing to hear someone present about how everyone in the office is talented, hard-working and supportive, but it’s amazing to experience it.

So for those of you in my shoes a few years ago, I encourage you to get out there and test the waters at companies, firms and organizations that spark your interest. Go to shadow days. Reach out to professionals for informational interviews. Participate in PRSSA or IABC networking events. You never know which encounter will click with you and lead you on a path to your dream internship or job.

Hopefully during my time as an intern I can give you a taste of what clicked with me here at PN as my “real world” adventure begins.

Hey everyone! I’m Patrick. I was born in and raised just outside of Washington, DC. I went to the University of Maryland (GO TERPS!) and studied Psychology and Public Health, which were tough to translate into a job in 2009. I knew I wanted to study public health at the graduate level, but had no idea where, so I took some time off and went here:

When I received an invitation to study behavioral science and health education at Emory University’s Rollins School of Public Health, I took a gulp and left my much beloved city for Atlanta. It wasn’t easy to move to a new city (where as far as I knew, was just that place that once hosted the Olympics), but there are some opportunities you just don’t ignore.

 When an offer came to join Porter Novelli’s Health and Social Marketing practice as a summer intern, I jumped at it. I had taken a social marketing class at Emory taught by two PN’ers, and they made the choice a total no-brainer. Much like Emory, I could not be happier with my decision.  I am having a complete blast here and learning so much about things like media and client relations, advocacy and campaign management. I have come to understand why PN’s work is so impressive: the people are impressive.

My advice to anyone starting out is to plan as best you can. Then take solace in the notion that you could quite possibly end up deviating from said plan. Embrace that uncertainty and ride that wave until it takes you somewhere great. Yes, it might feel uncomfortable, even silly, but it can be so much fun.

 Come back and read about all the fun I’m having this summer!

Hi! My name is Brianna Wagenbrenner, and I am the new technology intern at Porter Novelli. I will be blogging about my experiences at PN and little things I learn along the way. Below are a few fun facts about me. 

Where did I come from?

I grew up in Roswell, Georgia in a family of seven. I have a twin sister and three younger siblings. I recently graduated from Georgia Southern University (Go Eagles!) with a degree in Public Relations. 

How did I get here?

After graduation I knew I wanted to be in Atlanta. Through PRSSA and my classes at Southern, I became obsessed with PR and digital trends. I attended Leadership Rally in Phoenix, National Conference in Orlando, multiple shadow days, PRSA GA’s Real World and spoke with PR professionals from diverse backgrounds. Finally after a few internships, I had my sights set on agency life. 

Why PN?

With many decisions in my life, I have made choices based on where I felt a sense of community and belonging. I play volleyball because of the amazing people I meet on the court. I went to Southern for the small town culture. I joined my sorority because I saw personalities similar to my own at rush. 

The same is true for PN. During PN’s Intern Open House, we had an opportunity to network with past interns and other employees, and I could hardly stop talking to each person. I knew after graduation I needed a challenging internship capable of providing a real-world education. I found that in the community of people at PN. 

Some advice …

If you are still in school, take the time to figure out what you are passionate about. Then research a job that applies your passion. This next step is important: figure out what you need to do to enter that job market, and do it! I have plenty of friends who are waiting to pursue their passions, but I am lucky enough to do what I am passionate about every day. And let me tell you; it is worth it! 

What’s next?

I have big dreams for my career. But to find out how the rest of my internship goes, you will have to keep reading. Happy blogging! 

Last September I joined the PN family as a monitoring specialist in Porter Novelli Radar. Working in Radar isn’t your everyday PR job. We don’t pitch journalists and we don’t write press releases. Heck, we don’t even work on an account team! That begs the question…what do we do?

The best part about PN Radar is that we constantly answer that question in different ways, but this is how it usually works:

• Client A calls one of our account teams. Crisis!
• After a member of the account team briefs us on the situation, we analyze every relevant social media post, print article and broadcast hit about the client and current issue.
• We use those data to glean insights and compile a comprehensive report for the client and account team.
• The account team typically uses the report to brief the client on the current media environment and how they’re being discussed. Based on what’s out there, the account team advises the client to help them through the crisis.

 When I started working in Radar, I couldn’t have been more excited. I also couldn’t have been more nervous. Radar was an entirely new creation at Porter Novelli. No one was 100% sure whether it would be a success or not. I knew I was lucky to have this job but felt I could just as easily lose it. What do you do in this kind of situation? These tips can be applied to almost any position, but here’s what I’ve learned so far:

•  It’s going to be a bumpy ride. It’s rare anything new will run smoothly the first few times. Learn from it. Refine the process. To this day we are still tweaking the way we do projects and format our reports. Rather than running from the obstacles, tackle them head on—they’re bound to come up no matter what. Make the best of those challenges!
• Ask questions. If you aren’t sure what to do, don’t be afraid to ask. Remember: your company created this function to see it succeed, so they want to help you. Asking questions opens up a dialogue and can help define your role in the organization. Figure it out as a team – it’s a lot easier than trying to figure everything out on your own.
• Challenge yourself. Always push to do more than you’re asked. Not only can it improve the way you’re viewed in the organization, but it can also boost the image of the entire company.
• Don’t be afraid to try something new. You’re in a new position, so the doors for creativity are wide open. Have a great idea? Tell someone about it and try it out!
• Be flexible. Embrace this one. You’re helping to define what your job is – be ready for that description to change every so often and adapt to those changes. Being flexible is the best way to take on those obstacles I mentioned before.

It all boils down to letting your excitement override any of your misgivings. Doing something completely new and out of the norm is scary, but it can be the best experience you’ve ever had. It certainly has been for me.

– Kaylea Notarthomas 

Photo from: http://www.sxc.hu/photo/1280072

By Amanda Coppock

In my time as an intern at Porter Novelli, one of the areas I came to love was media relations. While some enjoy this function of PR more than others, at one point or another it is a skill that we will all have to master. Like any skill, with media relations, practice makes perfect. Sure, at first it can seem like an overwhelming and daunting task, but once you begin establishing relationships with reporters, it becomes more comfortable.

Through my experience with media relations, I have developed a few key steps for writing pitches:

Developing a Tailored Pitch

1.    Identify reporters and outlets that have covered similar stories in the past.

2.    Develop a pitch that is specific to the reporter, especially if they have covered a similar story in the past. If the reporter has covered a related story, call it out at the beginning of the pitch to let them know why your pitch is relevant to them.

3.    Identify the story idea from the beginning of the pitch – do not make them search for it by placing the information too far down in the pitch.

4.    Make the pitch work for the reporter – let them know why it is relevant to their audience, what interview opportunities exist and how they can get more information.

Developing a General Pitch

1.    Start with the story idea – let the reporter or editor know what you want them to do from the opening of the pitch.

2.    Grab the reporter or editor from the beginning – use statistics, provide an interesting fact, make a local connection, etc.

3.    Don’t forget the important stuff! – see number four above

The pitch is where you catch the reporter’s attention and make him interested in what you have to say. I find that the strongest pitches are those that are tailored to a reporter or outlet with an interest or recent coverage related to your topic. Sometimes, tailoring a pitch to a previous story may not be possible, so a general pitch will be the route you have to take. Either way, you have to hit the high points and grab the reporter’s interest.

Your internship is a time for you to gain a wide variety of experience, and pitching is likely to be a part of it. One of the reasons I was able to do a lot of media relations as an intern was because I expressed my interest. Don’t be afraid to let your manager know what you enjoy and to ask to do more in that area – you might just become an expert along the way!

Hi! I’m Kaylea Notarthomas and I’ve been having a blast interning at Porter Novelli Atlanta since September. Aside from my professional life, I am a musician. I sing, am a pianist of 18 years, and also have experience playing the French horn, mellophone, marimba, vibraphone, djembe and viola. I’m big sister to three wonderful siblings and a proud native of Syracuse, NY (Go Orange!). A self-proclaimed nerd, I love nothing more than curling up on the couch with a good book and mug of hot chocolate.

When I was 11, I was diagnosed with Type 1 diabetes. A year later I was told I had thyroid cancer. As a diabetic and cancer survivor, I’m a passionate advocate and strive to raise two things: awareness about the diseases and money, money, money to fight for cures. My hope is that one day in the near future, no child—no person at all, for that matter—will ever have to suffer through the challenges I faced.

I graduated from the University of Georgia (Glory, glory!) last May with a dual degree in Public Relations and Psychology. My most thrilling PR moment as a senior was winning an honorable mention as a member of UGA’s 2011 Bateman Team.  The Bateman Case Study Competition is sponsored by PRSSA. To even be selected for the team is an enormous honor, especially because the Grady College of Journalism and Mass Communication has a history of success in the competition. Our talented 5-member team ran an entire campaign—from research through evaluation—on a small budget over the course of about five months for a national client. The experience was the perfect capstone to my college career and a great way to jump-start my adventure in the real world.

When I graduated, I knew I wanted to build a career in public relations. What I didn’t know is that I would end up embarking on a PR journey far from what I expected. The summer after graduation I got an email from one of my professors (Thank you, Dr. Jones!) asking if I would be interested in applying for a position at Porter Novelli as part of a new media “command center,” now known as PN Radar. I didn’t even have to think twice. I am thrilled to be working at PN and excited to see what lies ahead.

– Kaylea Notarthomas

Hi all!

I’m Haley Winther: a big sister of five, movie and popcorn addict, recent grad of The University of Georgia and the first-ever Omnicom-Grady Fellow to join the Porter Novelli team!

What is an Omnicom-Grady Fellow, you ask?

This year, for the first time ever, Omnicom introduced a new fellowship program in partnership with the Grady College of Journalism and Mass Communication at UGA. Fellows spend six months interning with a variety of Omnicom agencies based in Atlanta, including BBDO Atlanta, Porter Novelli, Ketchum and Fleishman-Hillard. The goal of the fellowship is to provide interns with a well-rounded, learn-it-all experience encompassing the public relations and advertising industries. (What they preach in Grady is true—it’s all about integrated marketing communications!)

I started at Porter Novelli at the end of January, first joining the Brand and Reputation Management Practice, and soon I’ll move onto the Tech practice and then to Health and Social Marketing. I cannot begin to describe how much I’ve learned in only one month—and a short month at that! From PR plans to client meetings, media monitoring, trade shows and briefing books, I feel like the fellowship has already accomplished its goal in showing me what the ever-evolving and hyperactive world of public relations really looks like.

But what I’ve loved and appreciated most about PN is its culture. In my first month, I’ve witnessed Woo Week, (during which people do crazy things* to win the affections of their secret Valentine), met Porter Novelli’s new CMO, participated in Mardi-Gras trivia and learned more acronyms than I can even remember. EOD, TOC, ST anyone?

The teamwork, passion and tenacity of the staff of Porter Novelli are like nothing I’ve seen at any of my previous jobs. Without exception, everyone here is beyond helpful, welcoming, and fun! Working at PN has made my transition from college to the working world much smoother than I ever imagined. I couldn’t have asked for a better place to start my career!

If you think you’re up to the challenge of joining the talented PN team in Atlanta, apply here!

Best wishes & Go Dawgs!
Haley

*One of those crazy things during Woo Week!

Ok, who here is a UGA student? If you said, “me!” then this post is just for you. I’m sure you’ve heard about tomorrow’s ADPR Connection 2011 at the Tate Center and if you hope to one day have a career in advertising or public relations, I hope you plan to attend. Porter Novelli is sponsoring this year’s event along with fellow Omnicom agency BBDO and UGA’s PRSSA and AdClub.

Look out for some of your favorite Porter Novelli Atlanta team members (and several UGA alums) throughout the event and be sure to introduce yourself. Jana Thomas, a senior vice president at PN Atlanta and head of the health and social marketing practice, will give the keynote during the luncheon on the future of social marketing. Yes, that’s social marketing, not social media. If you’re not sure of the difference, you don’t want to miss this!

If it’s workshops you want, PN’s media guru Jodi Fleisig (formerly of CNN) and PN alum Nicole Harris (formerly of the Wall Street Journal) will walk you through the basics of media relations in “Getting to Know the Gatekeepers: How to Establish Media Relationships.” PN-intern-turned-full-timer Michael Gray will also tell you what to expect during your first few months working 40+ hours a week in “Six Months In: The Inside Scoop about the First Six Months on the Job.”

If you want to learn more about Porter Novelli Atlanta and our internship program, be sure to visit our booth during the career fair for more information.  We would love the opportunity to talk to you a bit more about who we are and to get to know you as well, so come on by!

Whether you’re at the event or following along from home, you can keep up with all of the action on Twitter with the #PNID and #PNUGA hashtags.  We hope to see you there!

- Meghan Kidd